Thursday, January 13, 2022

Advocacy through jargon and clichés

 


 

The above article appeared in The Hindu of 2022-01-13. And, I have strong criticisms.

“Stop!” I hear you shout. “Why write a blog in your space? You should have written a letter to the editor, or even an opinion piece.”

I have my reasons why I did not do what you suggested. One, letters to the editors are not worth the paper they are printed on. Yes, there was a time when at least some letters were substantive and even contrarian. Now, they are just rewording of the news item. Take a fortnight worth of The Hindu and check the truth value of my statement.

Two, if you want to be published in the opinion pages, you better have a weighty affiliation. Yes, there are exceptions – The by-line of Gautam Bhatia shows him as a lawyer in Delhi; likewise Suhrit Parthasarathy, in Madras High Court. By the strength of their arguments, and also the high frequency with which they address issues that resonate strongly with society, their simple by lines are attractive in themselves.

However, most of the opinion pieces are from established institutions, JNU, CMC, Vellore, erstwhile Planning Commission, its current avatar, NITI Ayog, AIIMS, and others of their ilk.

Well, I am a lonely voice. Hence, my lonely lament resides in some unlit corner of media space.

Now, to the meat of my post.

The news paper opinion piece is full of jargon. In 16 column-inches, “ecosystem” appears five times! Once every three inches.

Perhaps people in the know would be able to identify an ecosystem if it hit them on the head, but common people like me cannot. It is one of those words that exist because they are not defined but pretended to be defined. This is in the self-interest of the reader! Why expose yourself by asking, “What makes an innovation ecosystem?”

The piece sidesteps such an inconvenience. The only doubt I have is whether “ecosystem” is a cliché or a jargon. Let us say it is both!

And, “ecosystem” is not a singleton. “[E]conomic accelerators”, “inclusive atmosphere”, “incubators”, “incentivise” are all fellow travellers of “ecosystems”. I am sure I have missed spotting a few more uncatchy words, phrases.

Jargon, by definition, ages very fast and for every occurrence beyond one, it effectiveness halves. By this measure, at the last mention of “ecosystem”, its effectiveness is only one sixteenth!  

The piece argues for integrating liberal arts within engineering curricula, to be further garnished with fundamental science. Remember, all these to be done within seven semesters, one semester of a four year course devoted to internship/industrial exposure.

The write-up says that to “turn our university campuses into powerful economic accelerators,“ requires an “understanding how innovation works.”

Innovation by itself does not work; rather it leads society to work towards greater, meaningful (beyond P/L in terms accounts understand) productivity. Innovation reaches maturity by failing. Ask Steve Jobs and his NeXT computer, which had layers and layers of innovations but became integrated with computing ecosystem (?) only after many false starts. In the process, NeXT disappeared! By the way, NeXT computer used GUI invented by PARC of Xerox company.

No Indian university of whatever kind is going to bear with such failures, hoping for a fairy godmother and her magician’s wand.

One last point. The article, for all its advocacy of innovations and newness, is ages behind, asking for geographical clusters!  “[W]e should start connecting institutions nearby.” Oops, that is so twentieth century! Bring yourself to twenty first century, please! Distance is no parameter at all, isn’t it?

What I learnt that if you depend on jargons and clichés in your advocacy, you are bound to skip a beat, or, as in this case, half a century.

Advocacy should have depth, way deeper than where jargons can get you. 

Advocacy must be based on reasoned conclusions arrive through old-fashioned thinking, ruminating, and using a judicious combination of old and new tools.

People would then have a reason to listen to you.

Raghuram Ekambaram

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