I
have to love the telecast of IPL, what with it giving me good opportunities to
post. This time it is the advertisement run by CEAT for one of its tyres,
coming close on the heels of another one praising two sets of commercials and
panning another advertisement.
In
this instance, it is the occupant in the passenger seat of the jeep they are
travelling by stringing a number of green chillies and a lemon to be hung from
the rear view mirror to avoid bad luck. The driver says that he has CEAT tyres on
and that is enough of a guarantee. Of course, the explicit message is buy CEAT
tyres but the mood is one of progressive attitude – avoid danger but not
through superstition.
I
liked it very much.
Raghuram
Ekambaram
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